“Branding” has become an event buzzword. It gets thrown a lot, but what is it and why is brand awareness so important?
Event branding is not just one thing, but a combination of details. It is the process of giving meaning to your event by creating cohesive elements that identify and differentiate it from others.
Whether it is an internal meeting everyone must attend, a transformational coaching workshop to recruit new business, a festival to engage a loyal customer base, or a non-profit gala looking for donations, they all share a common goal – to be remembered. This makes event branding critical to the growth of your event and your business.
In a world where there is so much noise and social media frenzy, it is becoming harder and harder to stand out. Here are 10 fresh ways brands have elevated their logo at their events.
BODY ART
Why we love it: Body art is a fun, interactive, eye-catching, long-lasting, and photo-worthy experience that starts a conversation. People are going to want to know what it is and where you got it, building buzz around the brand.
Tip: Popular uses include a logo, icon, or hashtag. Popular medium to consider would be skin silkscreen printing, body paint & glitter, and rub-on or spray-on tattoos.
DRINK GRAFFITI
Why we love it: Give attendees a double-take when they are handed their coffee or cocktail with your event branding right on top. These unexpected twists are what make a “not-to-be-missed” event.
Tip: Make sure to include offerings for decaf and mocktails for an inclusive experience. Then sit back and watch as attendees sip, snap, and enjoy their branded personalized experience.
VENDING MACHINES
Why we love it: Everybody wins.
Tip: Use this vending method to your advantage to also get what you need. For instance, do you need more blog subscribers, names for your email list, leads to follow-up on, social media followers, testimonials, brand ambassadors? Before they get their treat, make them input or give information that meets your goals. The sample provided below gave a gift if you shared a social media photo with their hashtag. Tweet for a treat!
FOOD
Why we love it: Cause we like to eat.
Tip: A logo isn’t just for cupcakes, cookies, and chocolate…consider also fruits & vegetables. We have seen some really creative ideas on bananas, apples, and avocados.
DRINK CONTAINERS
Why we love it: It is a dual purpose. People need to drink – check. People need to see your brand – check and check.
Tip: Go beyond the water bottle or travel coffee mug and consider this inspiration from Ciroc that etched their brand into coconuts.
PHOTO OP
Why we love it: Photo Ops help to create FOMO for those that didn’t attend. Also, people just love it! Everyone is in search of the next instagrammable moment. Extend your reach beyond your event by creating a highly shareable photo op that is social media worthy.
Tip: Offer multiple photo ops through the event space. No one likes to wait in line, and this gives attendees the chance to get a shot they like and are willing to post.
GOBO
Why we love it: Low on cost, big on impact. Put your brand name in lights!
Tip: Keep it simple. Achieving a clear image relies on a simple design. A simple design also positively affects the price.
CLAW MACHINE
Why we love it: It’s unique, versatile, fun and has multi-branding opportunities from the outside of the machine to the prizes inside.
Tip: Go big. These machines come in a variety of sizes, from a tabletop to traditional, to supersized versions where the attendee is the claw. Now that is something you don’t forget.
YARD GAMES
Why we love it: This is a memorable touch that is fun and can be reused.
Tip: Think of games people love – brand it with not only your logo, but also in your brand colors, and then supersize it. Go big or go home.
FOOD CONTAINERS
Why we love it: As they say, the devil is in the details. This is an unexpected opportunity to showcase your brand and get your logo in your attendees’ faces.
Tip: This can be executed on paper bags, Chinese take-out boxes, and one of our favorite inspirations is the fry box. Instead of food, could also fill with even more branded swag. Also a great sponsorship opportunity. This meal brought to you by…
IN CONCLUSION
Event branding is your brand plus a little twist. It helps attendees create a mental shortcut to keep your brand front and center in a world that is constantly shouting at them.
When people think of your event, what do they think of? What are you doing to make your event stand out?
If you are not sure or are curious what more you could be doing, let our team of creative professionals conceive and deliver bold and calculated design solutions to help you achieve long-term impactful impressions.
Check out our NEW custom packages.
Eventfully,
Angela
Eventfully Angela is a premier full-service event company specializing in Corporate Events and Event Branding. Based in Charlotte, NC, Eventfully Angela fills the resource gaps of businesses both large and small, with premium and customized services. Specialties include full-service planning, sourcing and venue selection, on-site day of support, consulting and contract audits, event marketing and branding, experiential event design, and fully customized event registration websites. 704-754-2627 angela@eventfullyangela.com
